Wednesday, October 30, 2019
Peyton Budget and Analyzing Assignment Example | Topics and Well Written Essays - 1250 words
Peyton Budget and Analyzing - Assignment Example The sales budget for Peyton Approved shows that the company forecasts sales to be $1,080,000 for the quarter ending September 2015. To cover the sales and the required ending inventory, the company needs to produce 60,000 units. That would require 27,380 units of raw material at a cost of $212,195. The total labor requirement is 30,000 hours at a cost of $480,000. While the budget estimate for direct material for the period is 36,320 units, the actual amount of direct labor is 31,000 units. The budgeted price per unit of direct material is $7.75. It is also the actual price. Given the difference is only on the number of units of direct material, the direct material price variance is zero. As for the direct material efficiency variance, the company records a favorable efficiency variance of $41,230. That gives a favorable total material variance of $41,230. There was no material price variance as the budget price and the actual price were the same. As for the favorable efficiency variance, there may have been several causes. As the actual production shows, there was less direct material usage than the budget estimates. That may have been a result of efficiency in utilizing material in the production process. The procurement process may also have contributed to the favorable efficiency variance. Where there is purchase of high quality material, there would probably be no wastage and the production may use up less material than the estimates (Nobles, Mattison and Matsumura, 2014).
Monday, October 28, 2019
Compilation Report Essay Example for Free
Compilation Report Essay We have compiled the accompanying balance sheet of Proli Footwear, Inc. as of December 31, 2014, and the related statements of income and retained earnings and cash flows for the year then ended. We have not audited or reviewed the accompanying financial statements and, accordingly, do not express an opinion or provide any assurance about whether the financial statements are in accordance with accounting principles generally accepted in the United States of America. Management is responsible for the preparation and fair presentation of the financial statements in accordance with accounting principles generally accepted in the United States of America and for designing, implementing, and maintaining internal control relevant to the preparation and fair presentation of the financial statements. Our responsibility is to conduct the compilation in accordance with Statements on Standards for Accounting and Review Services issued by the American Institute of Certified Public Accountants. The objective of a compilation is to assist management in presenting financial information in the form of financial statements without undertaking to obtain or provide any assurance that there are no material modifications that should be made to the financial statements. Management has elected to omit substantially all of the disclosures and the statements of cash flows required by accounting principles generally accepted in the United States of America. If the omitted disclosures and the statements of cash flows were included in the financial statements, they might influence the users conclusions about the Companys financial position, results of operations, and cash flows. Accordingly, these financial statements are not designed for those who are not informed about such matters.
Saturday, October 26, 2019
race in sports :: essays research papers
à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Chad Lawrence à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à Sports and Society à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à à March 7, 2005 à à à à à Sports is what has molded us into the people we are today. The world of sports is so unique, and people have different interest and fascinations. From being a child I can remember watching the Red Sox and Celtics with my father and becoming a die hard fan for those teams due to my family being serious fans. Not only did watching those games turn me into a good New England fan but it also gave me some good quality time with my father and brothers. à à à à à The movie we watched showed all the emotions that can come from sport. Whether it would be a gratifying moment with a win for your team, or a devastating moment with a loss. That is what makes you grow when you are a younger kid growing up. A kid who can handle a loss in his life with the same dignity as a win will become a better person in the future. à à à à à In class discussion we talked about how in todayââ¬â¢s age younger kids do not have the same interest to get involved in sports as they used to. It seems that today younger kids are more interested in playing video games, then to take part in a sport and learn the team aspect of life and how to get along with each other and work as a team. Learning in sports is something people do not understand unless you are a true athlete. In the game of baseball there is so much silent communication not everyone knows about. You have nine men on the field who have the same mind set and that is to do anything you can to win this game and help your teammates. If a kid can learn this at a young age and carry this on with him through life, he will become that much of a better worker when he is at the office or wherever they might be. à à à à à We also discussed the role of women in sports and that is a uniqueness in its self. Girls sports are becoming more of a interest to the public then it once had. This is in direct relation to the U.S Woman Soccer championship game over China. Mia hamm got girls real interested in soccer as well as fans. With the WNBA growing every year it has been
Thursday, October 24, 2019
Depression Essay -- Emotional Disorders Psychology
Depression is a very big topic to discuss. The most commonly asked questions are: What is depression, and what disorders are related to depression? How common is depression? Is it serious? What treatment is used? And, What kind of symptoms should a person be looking for? Depression is more than the everyday ups and downs. You know when a person is depressed when their sad feelings interfere with their everyday life. Depression doesnââ¬â¢t only affect feelings, but can change behavior, physical health and appearance, academic performance, social activities, and the ability to make decisions that are face every day. The causes of depression are still unknown, but researchers have found a genetic link between most depressive disorders. Another depressive disorder is bipolar depression. Bipolar depression is when a person goes through mood cycles. The two common moods are being sad and down, but that can change to a very energetic mood quickly. Some things that can trigger a depressive episode are a serious loss, chronic illness, relationship problems, work stress, family crisis, financial setback, or any other unwelcome life change. à à à à à Clinical depression is more common than most people think. More than nineteen million Americans are affected each year. One-fourth of all women and one-eighth of all men will suffer a depressive episode during their lifetimes. There are more teenagers that suffer from depression than adults. Four percent of all teens are diagnosed as clinically...
Wednesday, October 23, 2019
Media Function Essay
For individual, the function of media can be thought of as the motives or reasons. Why individual use media products? They do that in order to feel satisfactions; they receive from the use of these products Herta Herzog 1944 She studied the motivation and gratification of radio soap opera listeners Her interest was to try to understand (why women become such ardent fans of the radio soaps The goal of the study was to determine (what satisfactions listeners Said they derived coupled with a psychological evaluation of these listeners The functional approach: sought to account for (why audiences attended to particular content on the assumption that the act of attending served some function for the individual. Herzog found that such programs served function for these women: the provided emotional release, they served as a source of advice What sorts of lessons did soap operas provide? Herzog found that the lessons of the soaps often applied in unlikely situation for ex. One women reported going to the doctor before started her diet because someone on the soap had done so Katz 1959 he relabeled the approach uses and gratification For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s. Katz 1959 he relabeled the approach uses and gratification For Katz, uses and gratifications research would empirically test some of the critiques of popular culture that had been made the in 1950s. Social function of the media Mobilization| Entertainment| Continuity| Correlation| Information| Campaigning for societyââ¬â¢s objectives in the field of politics, war, economic development, work, and sometimes religion| -providingentertainment interestingnessand the means of relaxation- reducing social tension| -Expressing the dominant culture and recognizing subcultures and new culture developments-Forming and maintaining commonality of values| -Explaining and commenting on the meaning of events and information-providing support for established authority and norms -socializing-coordinating separate activities-consensus building-setting orders of priority | Providing information about events and condition in society and the world| The assumption of uses and gratification model -The audience is active and hence use of media is goal-directed -Audience have expectation of what certain kinds of content have to offer them, and these expectation help shape their selection. That is, particular audiences can take the initiative in linking their needs to the ability of particular media products to gratify those needs -The media compete with other sources of need satisfaction (such as reading, talking with friends, taking a walk, sleeping). The needs potentially satisfied by the mass media are only part of a wider range of human needs. People are sufficiently aware of their needs, media choices, and the gratifications they receive from media use to be able to tell researchers what motivates their media behavior. -The audience is active and hence use of media is goal-directed -Audience have expectation of what certain kinds of content have to offer them, and these expectation help shape their selection. That is, particular audiences can take the initiative in linking their needs to the ability of particular media products to gratify those needs -The media compete with other sources of need satisfaction (such as reading, talking with friends, taking a walk, sleeping). The needs potentially satisfied by the mass media are only part of a wider range of human needs. People are sufficiently aware of their needs, media choices, and the gratifications they receive from media use to be able to tell researchers what motivates their media behavior. THE CRITIQUE OF FUNCTIONALISM Uses and gratification research has been serious criticisms; This approach ignores the social dimensions of media consumption and reduces media use to an individual psychological relationship In fact, uses and gratification researches offers no way of understanding the connection between individual psychological needs and social structures and processes Uses and gratification research has been serious criticisms; This approach ignores the social dimensions of media consumption and reduces media use to an individual psychological relationship In fact, uses and gratification researches offers no way of understanding the connection between individual psychological needs and social structures and processes The major work on uses and gratifications research has been to catalog the various uses and gratification that audience report obtaining from their media consumption The major work on uses and gratifications research has been to catalog the various uses and gratification that audience report obtaining from their media consumption Entertainment| Integration and social interaction| Personalidentity| information| -Escaping from problemsRelaxing-Getting intrinsic culturalFilling timeEmotional releaseSexual arousal-| -Gaining insight into circumstances of others-Identifying with others -Gaining a sense of belonging-Finding a basis for conversation and social interaction -Helping to carry out social rolesEnabling one to connect with family, friends, and society| -Finding reinforcement for personal values-Finding models of behavior-Identifying with valued others-Gaining insight into oneââ¬â¢s self| -Finding out about events and conditions in immediate surroundings ,society, and the world-Seeking advice on functional matters or opinion and decision choices-Satisfying curiosity -Learning, self-education-Gaining a sense of security through knowledge| Narrative is another valuable tool in our textual analysis toolkit Narrative tends to be associated with the way a fictional story is told terms of how events unfold and are revealed to the audience Narrative is an important element in the construction of both fiction and non-fiction texts. Although it is a logical tool to reach for when we undertake the analysis of moving image texts In media studies, looking at narrative structure implies that we explore the way in which the inf. Contained within a text is revealed to us. It has implication for the way in which print texts, images and sound texts are constructed Narrative is another valuable tool in our textual analysis toolkit Narrative tends to be associated with the way a fictional story is told terms of how events unfold and are revealed to the audience Narrative is an important element in the construction of both fiction and non-fiction texts. Although it is a logical tool to reach for when we undertake the analysis of moving image texts In media studies, looking at narrative structure implies that we explore the way in which the inf. Contained within a text is revealed to us. It has implication for the way in which print texts, images and sound texts are constructed NARRATIVE AS AN ANALYTICAL TOOL Enigma code Roland Barthes has defined the key narrative device as enigma code, use to guess the next piece of information to be reveled Think of trailers at the cinema or cliffhangers in TV serial drama The enigma is a useful narrative device to keep the reader interested by whetting his appetite to find out more (magazine front covers are another example of enigma code Work as narrative in the sense of offering a frozen moment. We are invited to compete in our minds what happened before and after the frozen moment Narrative can be said to organize the flow of info on the page, determining how we read the text Enigma code Roland Barthes has defined the key narrative device as enigma code, use to guess the next piece of information to be reveled Think of trailers at the cinema or cliffhangers in TV serial drama The enigma is a useful narrative device to keep the reader interested by whetting his appetite to find out more (magazine front covers are another example of enigma code Work as narrative in the sense of offering a frozen moment. We are invited to compete in our minds what happened before and after the frozen moment Narrative can be said to organize the flow of info on the page, determining how we read the text On important aspect of the narrative is how the flow of this information is controlled. The flow of this information to the reader is controlled through the headline, the opining paragraph, or intro, the illustration and the outcome. On important aspect of the narrative is how the flow of this information is controlled. The flow of this information to the reader is controlled through the headline, the opining paragraph, or intro, the illustration and the outcome. Three main reasons for studying media narrative. One- it shifts the focus of attention from content to the structure and process of storytelling Two- it allows us to investigate the similarities and differences in narrative media forms Three-it can reveal how the meanings of the narrative forms relate to the wider disposition of social power Three main reasons for studying media narrative. One- it shifts the focus of attention from content to the structure and process of storytelling Two- it allows us to investigate the similarities and differences in narrative media forms Three-it can reveal how the meanings of the narrative forms relate to the wider disposition of social power ADRIAN TILLY argues that although story telling often appears invisible, it is in fact a complex process He points out; narrative is an important part of our socialization as it moderates our behavior The nature of media narrative and their relation to our social study situations is the object of narrative study. ADRIAN TILLY argues that although story telling often appears invisible, it is in fact a complex process He points out; narrative is an important part of our socialization as it moderates our behavior The nature of media narrative and their relation to our social study situations is the object of narrative study. PARADIGM SHIFT: FROM A RATIONAL WORLD PARADIGM TO A NARRATIVE ONE NARRATIVE PARDIGM| RATIONAL ââ¬âWORLD PARADIGM| -people are essentially storytellers-we make decision on the basis of good reasons, which vary depending on the communication situation -history, biography, culture, and character determine what we consider good reasons-narrative rationality is determined by coherence and fidelity of our stories-the world is a set of stories from which we choose, and thus constantly re-create, our lives (a theoretical framework that views narrative as basis of all human communication)| -people are essentially rational-we make decision on basis of arguments -the types of speaking situation determines the course of our arguments-rationality is determined by how much we know and how well we argue-the world is a set of logical puzzles that we can solve through rational analysis(a scientific approach to knowledge that assumes people are logical, making decisions on the basis of evidence and arguments)| Encoding and decoding One of the key issues in audience studies, concern the relationship between producer, text, and audience This equation is about a balance of power: assessing the extent to which audiences are influenced by media text and what extent they appropriate them in ways quite different to the producersââ¬â¢ intentions Encoding and decoding One of the key issues in audience studies, concern the relationship between producer, text, and audience This equation is about a balance of power: assessing the extent to which audiences are influenced by media text and what extent they appropriate them in ways quite different to the producersââ¬â¢ intentions Meaning structures one Meaning structures one Meaning structures two Meaning structures two Stuart Hallââ¬â¢s Encoding/Decoding model In the diagram, he represents the two sides: Encoding, which is the domain of the producer Decoding, the domain of the audience The process of communicating a message requires that it be encoded in such a way that the receiver of the message is able to decoded Ex. Televisual message is encoded through the use of camera technology, transmitted as a signal and then decoded using a television set if you do not have a TV you donââ¬â¢t have the means to understand One reason that the encoded and decoded messages may not be the same is the capacity of the audience to vary its response to media message Stuart Hallââ¬â¢s Encoding/Decoding model In the diagram, he represents the two sides: Encoding, which is the domain of the producer Decoding, the domain of the audience The process of communicating a message requires that it be encoded in such a way that the receiver of the message is able to decoded Ex. Televisual message is encoded through the use of camera technology, transmitted as a signal and then decoded using a television set if you do not have a TV you donââ¬â¢t have the means to understand One reason that the encoded and decoded messages may not be the same is the capacity of the audience to vary its response to media message Why the audience vary in response to media message? Because they are influenced by their social position, gender, age, ethnicity, occupation, experience, beliefs, where they are, what they are doing, when they receive a message Hall categorised three kinds of audience response: Dominant- the audience agree with the dominant values expressed within the preferred reading of the text Negotiated- the audience generally agree with the dominant values expressed within the preferred reading but they may disagree with certain aspects according to their social background Oppositional- the audience dis agree with dominant values expressed within the preferred reading of the text One concept that has been challenged subsequently by theorists is the notion of preferred reading This refers to the way the encoder would prefer the audience to interpret a media message, above all other possible readings. However, it could be argued that some texts are deliberately created to remain open interpretation Why the audience vary in response to media message? Because they are influenced by their social position, gender, age, ethnicity, occupation, experience, beliefs, where they are, what they are doing, when they receive a message Hall categorised three kinds of audience response: Dominant- the audience agree with the dominant values expressed within the preferred reading of the text Negotiated- the audience generally agree with the dominant values expressed within the preferred reading but they may disagree with certain aspects according to their social background Oppositional- the audience dis agree with dominant values expressed within the preferred reading of the text One concept that has been challenged subsequently by theorists is the notion of preferred reading This refers to the way the encoder would prefer the audience to interpret a media message, above all other possible readings. However, it could be argued that some texts are deliberately created to remain open interpretation
Tuesday, October 22, 2019
Chemistry Abbreviations Starting With Letters U and V
Chemistry Abbreviations Starting With Letters U and V Chemistry abbreviations and acronyms are common in all fields of science. This collection offers common abbreviations and acronyms beginning with the letters U and V used in chemistry and chemical engineering. Chemistry Abbreviations Starting With U U - Internal EnergyU - UndetectableU - UraniumUAFM - Uranyl Acetate Fluorescence MethodUCK - Universal Chemical KeyUHF - Ultra High FrequencyUG - Undisturbed Gas UHC - Unburned HydroCarbonsUHMW - Ultra High Molecular WeightUHP - Ultra High PressureUHP - Ultra High PurityUHT - Ultra High TemperatureUHV - Ultra High VacuumULG - Universal Liquid GasULO - Ultra Low OxygenULOQ - Upper Limit Of QuantitationULS - Ultra Low SulfurULT - Ultra Low TemperatureUNK - UNKnownUPW - Ultra Pure WaterUQY - Ultimate Quality and YieldUUD - UnUnDuium (Element 112, now Cn)UUH - UnUnHexium (Element 116)UUP - UnUnPentium (Element 115)UUQ - UnUnQuadium (Element 114)UUS - UnUnSeptium (Element 117)UUO - UnUnOctium (Element 118)UUU - UnUnUnium (Element 111, now Rg)UV - UltraVioletUVA - UltraViolet band AUV-A - UltravViolet band AUVB - UltraViolet band BUV-B - UltraViolet band BUVF - UtraViolet FilterUVL - UltraViolet LampUVR - UltraViolet ReactiveUXS - Glucuronic Acid DeCarboxylaseUYQ - Uranium Yield Quantity Chemistry Abbreviations Starting With V V - VacuumV - VanadiumV - VoltVA - Volume AnalyzerVA - Nitrogen groupVAC - VacuumVAC - Vacuum Assisted ClosureVB - Vacuum BreakVB - Valence BandVBJ - Vacuum Bell JarVBT - Valence Bond TheoryVC - Viscous CoupledVC - Vapor CloudVCE - Vapor Cloud ExplosionVC - Vinyl ChlorideVCM - Vinyl Chloride MonomerVd - Volume distributionVDB - VanDyke Brown testVDF - Van der Waals forceVDW - Van der Waals radiusVEQ - EQuilibrium VolumeVEQ - EQuivalence point VolumeVFn - Vertical Face number (n is a number)VH - Vapor HazardVHH - Volatile Halogenated HydrocarbonVHI - Vapor Hazard IndexVHN - Vickers Hardness NumberVHP - Vaporized Hydrogen PeroxideVHP - Very High PressureVHT - Very High TemperatureVHY - Very High YieldVI - Viscosity IndexVLD - Vacuum Leak DetectorVLE - Vapor Liquid EquilibriumVMD - Visual Molecular DynamicsVO - Vacuum OvenVOA - Volatile Organic AnalysisVOC - Volatile Organic CompoundVOL - VolumeVP - Vapor PointVP - Vapor PressureVPE - Virtual Potential EnergyVR - Very RapidVS - Very Sat uratedVS - Volatile SolidVSC - Volatile Sulfur CompoundVSS - Volatile Suspended SolidVTC - Variable Temperature CutoffVTP - Volume, Temperature, PressureVU - Volume UnitsVV - Vacuum VesselVV - Valence-ValenceVW - Varies Widely
Monday, October 21, 2019
The Best Email Marketing Sending Frequency According to 20 Studies
The Best Email Marketing Sending Frequency According to 20 Studies How often should brands send marketing emails? Thatââ¬â¢s a common question without a single definitive answer. But, youââ¬â¢re responsible for establishing your companyââ¬â¢s email schedule and managing the marketing calendar. If your boss asks, ââ¬Å"Are we sending emails at the best possible frequency,â⬠you canââ¬â¢t say, ââ¬Å"That answer is unknowable, young Jedi.â⬠Thatââ¬â¢s not a helpful response. And itââ¬â¢s condescending to your department head (and you want to keep your job). Plus, if your email frequency isnââ¬â¢t optimized, you might be missing opportunities to convert more leads (or stop chasing away those currently in your funnel). Your list is an invaluable resource, and how often you send to it matters. The best schedule will vary from business to business, but you need a starting point and data to compare against. In this post, youââ¬â¢ll learn what 20 different companies discovered when they tried to answer this question. By the time youââ¬â¢re done, youââ¬â¢ll be prepared to plan a complete email schedule optimized for frequency and pacing. Itââ¬â¢ll all be backed by real data, and ready to be fine-tuned based on your own performance. The Best Email Marketing Sending Frequency Backed By 20 Studies via @Snag Your Free Email Schedule Optimization Bundle Use the right tools for the right job. To help you get started managing an effective email schedule, here are three templates to use: Email Marketing Calendar Template: Schedule all those emails in one place (at the best dates and times, of course). Best Times to Send Email Guide: Get some additional insight into which times typically work best. Email Marketing Strategy Template: Plan and organize the complete strategy behind every email youââ¬â¢ll send. â⬠¦ And Plan Your Email Frequency With The easiest way to map out your email schedule is on a calendar integrated into a holistic marketing management platform. With its new email marketing integrations, that platform is . With Email Marketing from , you can: Seamlessly integrate with your *favorite* email marketing platform. You already have a kick-a$$ email platform you know and love, so why give it up? With Email Marketing, you can easily connect your preferred email platform to with just a couple clicks. Write click-worthy email subject lines...every time. With Email Marketing, you can use ââ¬â¢s *exclusive* Email Subject Line Tester to optimize and perfect every subject line to drive more opens, more clicks, and more conversions. Get full visibility into your ENTIRE marketing strategy. Say ââ¬Å"buh-byeâ⬠to disjointed marketing content (and constantly jumping from screen to screen). With Email Marketing, itââ¬â¢s easy to see how your email campaigns relate to the rest of your marketing strategy and quickly make adjustments if necessary. With Email Marketing, you can easily connect your preferred email platform (MailChimp, Campaign Monitor, Constant Contact, and ActiveCampaign) to with just a couple clicks. Hereââ¬â¢s how you can get started. Or schedule a free 14-day trial. About the 20 Studies, Blog Posts, and Research Reports So, where did all the research in this post come from? Hereââ¬â¢s a breakdown of all 20 studies and posts: Infusionsoftââ¬â¢s post on finding the best frequency to email customers. DMAââ¬â¢s annual email marketing report. Entrepreneurââ¬â¢s pointers on the topic. Campaign Monitorââ¬â¢s surprising findings. Constant Contactââ¬â¢s detailed guide. Sark eMediaââ¬â¢s thoughtful opinions on what offers most value. Traffic Generation Cafeââ¬â¢s syndicated advice courtesy of Daegan Smith. Smart Insightsââ¬â¢ research-backed findings. Crazy Eggââ¬â¢s impassioned recommendation to send more emails. Benchmarkââ¬â¢s practical guide to choosing days and times to deliver. Fulcrum Techââ¬â¢s helpful delineation between the terms ââ¬Å"frequencyâ⬠and ââ¬Å"cadence.â⬠OmniSendââ¬â¢s original research from 2017. Aweberââ¬â¢s answer: thereââ¬â¢s no magic number (plus rationale for that conclusion). MailPoetââ¬â¢s more philosophical answer: it depends (and an explanation for that, too). EventBriteââ¬â¢s concise tips specific to event promotion emails. Ignite Visibilityââ¬â¢s advice for promotional emails. SendGridââ¬â¢s useful tips on what to do if your frequency is tooà frequent. MailChimpââ¬â¢s email marketing field guide, which touches on frequency. Clickzââ¬â¢s collected research, which includes insights on how often top brands are sending email. ReturnPathââ¬â¢s original research on email frequency. Thatââ¬â¢s a lot of difference perspectives, from all different types of sources. This ensures the advice in this post isnââ¬â¢t all coming from one perspective, while reflecting the diversity of opinion and thought on this topic. What do 20 different studies say about the ideal email marketing send frequency?Setting Benchmarks: Frequency Vs. Results For comparison purposes, here are some benchmarks gathered by the folks at SendGrid, based on their own original researchà (based on ââ¬Å"50 billion messages to over 100,000 different senders in the top 25 industries who sent email through SendGridâ⬠: A few things to point out straight off the bat: The average respondent sent around two emails per week. This marked a decline from 2016 to 2017. Which corresponded with a 3.3% increase in opens and a .4% increase in unique opens. However, unique clicks and clicks overall declined. What does this tell us? We can make a few educated guesses: Consumers are overwhelmed with information overload. Not just in their inboxes, but all over the web. So, reducing email may be an effort to reduce content shock. So, sending slightly less email can potentially improve results. It makes each email appear more valuable (at least initially) if theyââ¬â¢re received less often. But, that email needs to be engaging to get clicks. The fact that clicks went down somewhat is slightly concerning, even if CTRs didnââ¬â¢t drop precipitously. This lines up with some other findings this post will dig into a bit later on. What Can Happen When You Tweak Your Frequency? Now, if youââ¬â¢re already sending marketing emails, you might be worried about adjusting your frequency. After all, if you donââ¬â¢t know what might happen, you may not want to risk something going wrong. But, fortune favors the bold. If you really want to know what works, youââ¬â¢ve got to be willing to experiment at least a little bit. To alleviate potential fears, though, here are four possible outcomes that Campaign Monitor says can occur. Unsubscribes Might Go Up Even worse, SPAM reports might go up, too. So, take that as a warning not to go overboard. That data aligns with possible solutions: Engagement Might Drop Citing (gated) data from Return Path, Campaign Monitorââ¬â¢s post reports that engagement could drop if too many low-value emails are sent. Not only could opens drop and unsubscribes increase, but even people who stick around might just disengage. Nothing Happens You make a change and â⬠¦ nothing changes. Thatââ¬â¢s â⬠¦ okay? Sort of? What this means is itââ¬â¢s time to test another variable. â⬠¦ But, Your Results Could Improve (Dramatically), Too! When you start testing, some things might not go your way. But, once you start to see positive movement, keep at it. The results are worth the effort. In Campaign Monitorââ¬â¢s post, they highlight Aviva, an insurance company based in the UK. They were only emailing their list once a year. You read that right. But, then they increased their frequency. Youââ¬â¢ll never believe what happened next: 48% more requested insurance quotes 304% more unique clicks 45% more email revenue Those are some awesome results, and they never would have been achieved without pushing past status quo and the fear of change.
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